Brazil, Betting on Innovation and Investment in Technology.

             2013 will be an important year for Brazil. Since taking office in January 2011, President Dilma Rousseff has seen economic growth contract by almost 5% during her first year and dwindle to around 1% in 2012. High business costs and taxes, indebted consumers, low levels of trade, a tight labor market and devaluation of the Brazilian real have combined to create the “Brazil cost,” pushing prices of Brazilian goods higher than those produced by the country’s Latin American neighbors. Rousseff wants to turn Brazil’s fortunes around, and her economic mission is to push GDP to 4% in 2013.To achieve her goal, investment will need to rise by 25% to match the investment-to-GDP ratio acheived by neighbors like Chile and Peru, all of which grew more than 4% last year. With an economy worth $2.5 trillion, the country brought in over $65 billion in foreign direct investment in 2012. Innovation is widely seen as key to Brazil’s potential success, harnessing the nation’s creativity to shift its commodity-based past into a competitive and technology-driven future. Last August, the president unveiled plans to spend $66 billion on infrastructure over the next 25 years, with more than half invested in the next five to get the country moving. Significant cuts in interest rates will help fuel credit, and tight fiscal policy has kept public debt and deficits under control. The upcoming 2014 FIFA World Cup Brazil and the 2016 Olympic Summer Games in Rio de Janeiro, the nation’s art and culture capital, have prompted a regeneration boom in the city. The Rio Negócios Web portal, created by Hélio Viana, president of World Sport Business and Júlio Bueno, Secretary of Economic Development, is an online marketplace set up to ensure that homegrown businesses supply global events and earn a share of the spending.Due to a 250% increase in social spending on key areas like health and education during the last 15 years, 40 million people escaped poverty in Brazil during the last decade. Recent reductions in power prices, coupled with record-low unemployment, are giving businesses and consumers renewed cause for optimism. If Rousseff’s policies pay off in 2013, this promises to be an ano maravilhoso or “wonderful year” for Brazil.

1st day operating with new flights "Blue / Trip" in João Pessoa

Started this week at the Airport of João Pessoa, the new flights "Blue / Trip."

The new flights are direct links to Fortaleza and Maceio. Another route, which will be made possible with these new flights will be Salvador.

The Airport of João Pessoa grows along with the city.

Companies from Portugal and Italy are looking for new routes in Paraíba

The participation of Paraíba in the 22nd edition of BNTM 2013 (Brazil National Tourism Mart) in Salvador (BA), begins to generate positive results. The 'Destination Paraiba' is inserted in the catalogs of two tour operators in Europe. Executives operators 'Just Brazil', Italy, and 'Sun Holiday', of Portugal, met with the President of the Paraibana Company of Tourism (PBTUR), Ruth Avelino, on Thursday (11), and signaled the inclusion of trips to Paraiba in their publicity materials.

The flow of tourists visiting the Paraíba has been increasing, reported the president of PBTUR. Last year, only João Pessoa received more than 1 million tourists who occupied the hotels throughout the year. "We had no off-season in 2012," he said, emphasizing that the average hotel occupancy reached nearly 70%. "We also recorded growth in the number of passengers embarked and disembarked at the airport Castro Pinto, an average over all the years," he said.

lighthouse

Cabo Branco Lighthouse

The Cabo Branco Lighthouse has a unique triangular shape in the country. Its designers had intended to represent a plant sisal, a plant that fostered one of the most enduring cycles and profitable in state of Paraíba.

The Cabo Branco Lighthouse is located on a cliff on the beach in Cabo Branco, in the district of the same name, in João Pessoa, capital of the state of Paraíba. It is located about 800 meters north of Ponta do Seixas, the easternmost point of mainland Brazil.

Northeast is the region with the happier People of Brazil.

A survey by the IPEA (Institute of Applied Economic Research) showed that the Northeast region of Brazil has the largest number of people who consider themselves happy.

If it were a country, the region would be in 9th place - between Belgians and Finns - in the overall classification.

The IPEA reported that Brazil was in 16th place in the ranking of happiness compared to other 147 countries in a poll by Gallup World Poll

Group Cafuçu invades the streets of João Pessoa and drags 50,000 revelers

The colorful prints extravagant, exaggerated makeup, accessories and combination of colors are the hallmark of the block Cafuçu, who paraded the streets of the Capital Centre. No escaping the rule, revelers brought in the luggage much creativity and good humor and joy guaranteed.

Muriçocas of Miramar 'drags thousands of revelers in João Pessoa

It's not just the sun that arrives first in João Pessoa. Carnival also brings the city even before Momo take the reign. In the week preceding the festival, the capital hosts two gigantic events. Folia Street brings together more than 50 blocks that parade throughout the city, playing genres genuine Northeastern - frevo and maracatu. Muriçocas of Miramar, attracts over 400,000 revelers.

The Muriçocas of Miramar is the largest block pre-carnival in the world. Block took to the streets of João Pessoa for the first time in a birthday party in the neighborhood of Miramar in 1986, a joke of a group of invited friends, formed by artists, teachers and journalists. At the same time João Pessoa was empty due to lack of carnival in the city and in the neighborhood of miramar had a lot of muriçocas.

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